Download e-book for iPad: China-Marketing: Geschäftserfolg im Reich der Mitte by Andreas Tank

By Andreas Tank

Dieser Ratgeber vermittelt die entscheidenden Faktoren für ein erfolgreiches advertising and marketing in China. Praxisorientiert und verständlich bringt er auf den Punkt, wie Unternehmen in diesem ebenso spannenden wie herausfordernden Marktumfeld bestehen können. Anhand zahlreicher Beispiele erhält der Leser Orientierung und Anregung, um für die eigene Marke eine erfolgversprechende Strategie für den chinesischen Markt zu erarbeiten.

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China-Marketing: Geschäftserfolg im Reich der Mitte (essentials) (German Edition) by Andreas Tank


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