Download e-book for kindle: Achieving Brand Loyalty in China through After-Sales by Alexander Fraß

By Alexander Fraß

This paper presents a suggestion for a way the complete approach chain of car after-sales prone will be researched in China. furthermore, Schwartz's person point worth thought is brought as a precious operationalisation method of cultural advertising and marketing. So, values are modelled as exogenous variables so one can express which of them are fairly causal. a complete of 301 chinese language workshop buyers have been surveyed to evaluate the severe luck elements of after-sales companies through partial least squares structural equation modelling. After-sales prone became vitally important within the motor vehicle undefined. notwithstanding, this quarter has now not been sufficiently researched, rather in regards to China, an important vehicle industry globally. 

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Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants (Business Analytics) by Alexander Fraß


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